Cara o Cruz – Nash Tackle

For Nash Tackle, one of the brands I work with most closely, we carried out a project that involved two five-day trips to two different lakes in France. The goal was to capture the essence of fishing — specifically carp fishing — through the daily experiences of two of the brand’s anglers.

We spent days immersed in nature, documenting not only the fishing techniques and the most thrilling moments of the catches, but also the beauty of the landscape and the small details that define this way of life. The trips offered an opportunity to capture the authenticity of the experience, showcasing both the challenges and the successes of a fishing day marked by the dedication and perseverance this hobby demands.

The final result was a documentary piece that also functions as a commercial, helping to convey Nash Tackle’s image in a fresh, genuine, and relatable way, highlighting how their lifestyle perfectly aligns with the brand’s philosophy.